AI Referral Measurement
Measure traffic and meaningful actions generated by AI platforms and emerging discovery channels.
AI Visibility & GEO
CPG Development helps organizations measure how they are discovered, represented and referenced across AI-driven search and generative answer platforms.
Evaluate Your AI VisibilityAI visibility describes how an organization, brand, product or service appears within AI-generated answers and AI-assisted discovery experiences.
As users increasingly ask AI systems questions instead of relying only on traditional search-result pages, organizations need to understand whether their digital presence is being discovered, interpreted and represented accurately.
Generative Engine Optimization, or GEO, is the practice of improving digital content and supporting signals so information is clear, authoritative, accessible and useful to AI-driven discovery systems.
GEO complements traditional SEO rather than replacing it. Strong technical foundations, useful content, clear structure and authoritative information remain important across both search and AI discovery.
Measure traffic and meaningful actions generated by AI platforms and emerging discovery channels.
Evaluate how your organization and its expertise appear across relevant AI-driven experiences.
Improve the structure and clarity of digital content so people and machines can more easily understand what your organization does.
Develop an evidence-based plan for improving discoverability across traditional and generative search experiences.
AI visibility should not be treated as another collection of vanity metrics. CPG connects AI discovery data with website analytics, engagement and conversion measurement to understand whether emerging traffic sources are contributing to meaningful outcomes.
This connects directly with our Digital Intelligence services .
Start with a Digital Performance Audit to evaluate your current search, AI visibility, measurement and digital performance foundations.
Get a Digital Performance Audit